Can I Get a Google Ad Approved Before a Scheduled Upload

Let's face it: rejection hurts.

After all, we all crave blessing—even if it's simply from the Facebook advert review team.

If you advertise on Facebook, yous've probably received a notification like this at some point saying your ad "doesn't follow Facebook's Advertising Policies":

Source: Facebook via Whizsky

Of a sudden, your dreams of a glorious Facebook advertising campaign come up crashing downwardly.

"Why don't they want me?!" you scream, lifting your arms to the heaven.

Okay, maybe that'due south a little melodramatic. Just you don't have time for this—you need to go your Facebook ad out as rapidly and hands every bit possible.

We're hither to help. There are 5 primary reasons your Facebook ads are not approved, and we're going into detail on each one so you lot know how to prepare them—or create ads that don't become rejected in the starting time place.

Here are the 5 most common reasons for Facebook ads being rejected:

ane. You're advertising something prohibited
2. You're advertisement something restricted
3. You're not post-obit community standards
four. Yous've made a fault with your advertizing creative
5. You've made a mistake with your landing folio

Also, here are 5 of the Near Mutual Facebook Advertising Mistakes. And if you're marketing on Instagram besides, avoid these Typical Slip-Ups With Instagram Ads.

To figure out which one it could be, it's worth reviewing all five. Just if you take a sneaking suspicion as to where yous could have gone incorrect, feel complimentary to skip to that section.

For example, if you're promoting something potentially controversial, your ads may non be approved because…

1. You're advertising something prohibited

Facebook'due south ad policies are pretty straightforward when it comes to what you lot can and can't advertise. For example, no sex, drugs, or rock and curlicue (okay, stone is fine, simply no sex or drugs).

Hither are the products and services you tin never advertise on Facebook. Still, there are a number of exceptions you should be aware of.

Weapons, ammunition, explosives

No guns, bullets, or bombs immune. Basically, you lot can't sell anything that is intended to injure other people. That existence said, yous can annunciate blogs, groups, or websites about weapons, equally long every bit they're not specifically selling them.

Dangerous supplements

What counts as an "dangerous supplement" is totally upward to Facebook. According to their ad guidelines, this includes but is non limited to the following: anabolic steroids, chitosan, comfrey, dehydroepiandrosterone, ephedra, and human being growth hormones.

"Adult" products and services

No sex toys, dirty magazines, or "adult dating services". Anything sexual practice-related is pretty much a no-get unless it's an ad for contraception or family planning.

If y'all're advertizement any grade of birth command, brand certain you lot exclusively target users over the age of 18 and focus only on the contraceptive aspects of the product.

Cryptocurrency

This addition to Facebook'southward listing of prohibited advert types but came out this January. Facebook's Production Management Managing director Rob Leathern stated that cryptocurrency ads "are frequently associated with misleading or deceptive promotional practices."

You tin can read more about Facebook's crypto advertising ban here.

Surveillance equipment

This includes "spy cams, mobile phone trackers or other subconscious surveillance equipment". Pretty much anything y'all could use to spy on others is totally forbidden.

Payday loans

Payday loans, paycheck advances, or whatever other kind of high-interest, curt-term loan intended to embrace expenses between paydays are strictly forbidden on Facebook. These types of loans are frequently accused of taking advantage of people with lower incomes.

Multilevel marketing schemes

If your ad is offering people ways to "go rich quick" or comes across as a pyramid scheme, it's going to be rejected. To make sure your business organisation isn't incorrectly classified as a multilevel marketing scheme, you need to fully describe your business organization model in the advertisement.

Penny auctions

Ads for penny auctions and bidding fee auctions where people pay a small fee to "buy a bid" on an detail are banned. This is because they are considered similar to online gambling and tin can be fraudulent.

Tobacco or tobacco-related products

You can't sell tobacco products on Facebook. Co-ordinate to Facebook, that includes the following:

Tobacco or tobacco-related products, including cigarettes, cigars, chewing tobacco, tobacco pipes, hookahs, hookah lounges, rolling papers, vaporized delivery devices, and electronic cigarettes.

At that place are two exceptions to keep in mind, though. First, anti-smoking advertisement campaigns are fine. 2d, blogs, groups, or websites that connect people with tobacco-related interests are alright as long every bit they don't directly sell tobacco products or paraphernalia.

Anti-smoking campaigns are allowed on Facebook, but any other depiction of tobacco utilize is non. Source: Facebook

Pharmaceuticals

Facebook bans all ads depicting or selling drugs, even if they're technically legal. So don't endeavour to sell prescription medication on Facebook.

Illegal drugs or drug-related products

Any recreational or illegal drugs are strictly forbidden from Facebook ads, and so are images or videos that depict their use. The one exception is ads for drug rehab programs and back up groups.

Counterfeit documents

You tin can't advertise illegal fakes of official documents on Facebook. You'd think that information technology would go without saying, merely they don't like it when you effort to sell false passports, clearing papers, government IDs, or university degrees on their platform.

Spyware or malware

You tin can't include spam, viruses, or harmful software in your ads, of course. You lot also tin can't link to sites that incorporate spyware or malware.

Anything illegal, manifestly

If the previous examples didn't make it clear, you can't annunciate anything illegal on Facebook, period.

Looking to hire an Ocean's Eleven-manner team for your next heist? Distressing, buddy, you're out of luck.

Sensational Content

This includes ads containing shocking or gory images that may scare the viewers. Facebook besides prohibits ads that depict violence or threats of violence. This means if you accept an image of a person pointing a gun at the viewer in your ad, well, you tin kiss your ad good day.

Non-real functionality

You can't accept imagery that replicates the features of a play push or a checkbox that does not piece of work on your ads. For instance, say if you're having a static epitome with a play push on it. In that example, get fix to face some heavy rejection buddy

That about covers all the products and services prohibited by Facebook ad policy. But there are quite a few things that are only allowed under certain conditions.

That's correct, your ads could also be rejected considering…

2. You lot're advert something restricted

Here's the bargain: you won't e'er have your ads rejected for trying to sell restricted products or services. That being said, only certain advertisers can promote this stuff, and often simply in certain locations to adult consumers with prior written permission from Facebook.

This is the definitive list of ads that are simply allowed on Facebook afterwards meeting a set of requirements (and what those requirements are):

Booze

This is a large one. We beloved a proficient beer advertizement equally much as the next person, but if you're selling alcohol and then your ads need to comply with the local laws of every country you're targeting.

If alcohol is illegal in whatever of the countries you target, your ad is going right in the digital trash bin. Likewise, all users targeted must be eighteen or older. If you're in Canada, that's 19. In Japan, information technology'due south 20. And in the U.s.a., it's 21 and up only.

For more than information, here'due south Facebook's complete policy on alcohol ads.

Dating services

Y'all can promote an online dating service on Facebook equally long as y'all see a set of standards. Showtime, you can't encourage cheating—y'all tin can simply target people whose relationship status is "Unmarried" or "Unspecified". Second, you must either target "Men" or "Women". Third, yous can just target adults 18 and older.

Also, keep your ads "PG"—any sexual content (implied or explicit) is not allowed, and y'all're definitely not immune to advertise mail service-society brides/husbands.

There are fifty-fifty more specific requirements that you should keep in mind if yous have your center assault advertizement your dating service on Facebook—which you can read on their website.

Real-coin gambling

Dreaming of becoming a casino mogul through Facebook advert? You lot'll need written permission from Facebook's advertizing review squad start, and you're only allowed to target users over eighteen in locations where gambling is legal.

Country lotteries

Ads for land lotteries are okay, simply you'll need to only target people within the land the lottery is in and comply with any local laws.

Online pharmacies

Yeah, ads for pharmacies are allowed, but just if Zuck & co. give y'all prior written permission.

Supplements

If Facebook doesn't think your supplement is potentially dangerous (encounter "Unsafe supplements" above), you can advertise information technology exclusively to adults xviii years old or older.

Subscription services

Promoting anything that involves a subscription? Yous're going to want to read this listing of special requirements.

Financial services

Are you in the finance game? All good, simply to advertise your services you lot need to be careful almost your landing page. No directly request for people'south credit carte or fiscal data, and you lot'll need to be clear almost any fees involved in your service right away.

Branded content

Facebook considers influencer marketing or any brand partnership with a content producer to be branded content. Branded content posts are totally absurd with FB, merely you'll need to tag your product, brand, or business explicitly in the advertizing using their branded content tool.

Educatee loan services

This is pretty easy to grasp: only target users over xviii and don't say anything deceptive, misleading, or fraudulent in your advertisement or your landing page.

Political advertising

Political ads are a hot-push issue on Facebook right now, and they've been taking steps to reform them internally. At the moment, you demand to comply with all local election laws in the areas y'all're targeting and go through a special authorization procedure to get any political ads canonical.

Cosmetic Procedures and Weight Loss

These include adverts that marketplace weight loss products and services and cosmetic procedures similar rhinoplasty, hair implants, and dermabrasion that must be targeted to people aged 18 or older.

That covers all the restricted ad types. If your Facebook ad is still not approved, it could be due to the fact that…

three. You're not post-obit community standards

Okay, so you're advertizing something harmless that wasn't even mentioned to a higher place, but the Facebook ad review team is not having it with you. Where did you go incorrect?

Introducing Facebook's customs standards. If you haven't read them withal, nosotros recommend reviewing them here or watching the video higher up.

Here'due south the shortened version of the standards Facebook uses to make up one's mind what content is allowed, whether it'south paid or organic.

Violence and criminal behavior

If your advertizing involves a existent, credible threat, you lot will exist banned. If information technology encourages murder, organized hate, terrorist activity, homo trafficking, or whatever kind of criminal activity, y'all volition exist banned. If information technology publicizes trigger-happy law-breaking, y'all will be banned. If it helps coordinate real-world violence, you will exist banned.

Also, why would you lot practise any of that stuff anyway?

Safety

Whatsoever ads that encourage suicide or self-injury volition exist rejected, anything involving sexual exploitation will be rejected, any bullying or harassment with be rejected, and whatever content that spreads someone'south private or confidential information without their permission will be rejected.

Objectionable content

Any ads that promote hate or discrimination will exist denied, ads showing graphic violence will be denied, ads with nudity or sexual practice will exist denied, and ads that target victims of serious concrete or emotional harm will also be denied (of course).

Integrity and authenticity

Facebook's ad review team volition pass up whatever content it views as spam, including anything false or misleading or which gives a bad ad experience to users. They will also pass up any paid or organic content promoting fake news stories.

Intellectual holding

If your ad violates any existing copyrights, trademarks, or other intellectual holding rights, it will not be canonical. Here are the specifics on what counts as an IP violation.

If you don't meet even one of these community standards, your ad won't become very far. If you've read these astern and forward and y'all're still not getting your ads approved, there's a high probability that it'southward because…

4. You've made a mistake with your advert creative

An example of a Facebook advertizement creative done right by Toyota.

You're following all the customs guidelines, yous're not advertisement anything prohibited, restricted, or even controversial…and then why is your Facebook advertizement still being denied?

There are quite a few rules you need to follow when crafting your advertizement creatives to comply with Facebook's policies. If you mess up on just ane, it could be the reason your advertisement was rejected.

Here'southward a quick run-through on the most common mistakes Facebook advertisers make with their creatives:

Having likewise much text in your ad image

If you've received a notification like this, you lot'll need to cutting dorsum on your prototype text. Source: Facebook via Mike Gingerich

This is a surprisingly common reason for Facebook ads to be rejected or take their reach limited. In fact, Facebook used to just have a cut-and-dry rule that if your ad image had over 20% of it covered in text, it would be denied.

At present, they will but scale back the accomplish of your advertizing based on how much of your image is covered in text.

Here are Facebook's new tiers of image text acceptability:

Epitome text: OK – Your advertizing will run normally.
Image text: Low – Your ad's attain may exist slightly lower.
Image text: Medium – Your advertizing'south reach may be much lower.
Image text: Loftier – Your ad may not run.

If your prototype Itext ratio is rated 'High", yous should rethink your ad creative. Source: Facebook via Agorapulse

If yous're unsure whether y'all're going to take your advertising's achieve limited due to the amount of text it contains, attempt our gratis epitome text checker tool.

Targeting personal attributes

The funny matter near Facebook advertizing targeting is that Facebook does not want your ads to tell users yous're targeting them. We know, we know, that sounds disruptive.

But hither'due south what information technology ways: yous can't directly or indirectly tell users in your advertising copy that yous know anything about them.

Personal attributes include "race, ethnic origin, faith, beliefs, historic period, sexual orientation or practices, gender identity, inability, medical condition (including physical or mental health), financial condition, membership in a trade matrimony, criminal tape, or proper name," according to Facebook.

As a general guideline, avoid using words like "other", "you lot", "yours" in your copy. Yous tin't imply that you actually know anything near the users you're targeting.

Here a few examples to help give you an idea:

The key is to not make users feel similar they're being personally targeted. Source: Andrew Hubbard

Misusing Facebook'due south brand

You can apply the word "Facebook" in your creative, and you can even employ the Facebook logo, simply yous demand to be conscientious about how you lot do so.

You need to capitalize "Facebook" and write out the full name in your copy. You can but use information technology as a atypical noun, and it needs to be the same font size and mode every bit the text effectually information technology.

Y'all can use the standard Facebook logo, but don't use their corporate logo under any circumstances. Also, don't change any Facebook make assets you're using from their original design.

Finally and almost importantly, you can't use the Facebook make as the primal focus of your advert. Of course, you tin can promote a Facebook Folio, grouping, or result with your advertising, but you can't annunciate information technology in a way that makes Facebook the nigh noticeable and significant part of your ad creative.

Making disruptive video ads

If yous're promoting a video ad on Facebook, you lot're subject field to some extra rules. Outset, no disruptive ad creatives similar flashing lights or chop-chop changing brilliant colors. 2nd, no content meant for adult viewers just without prior permission from Facebook. Third, no over-the-top displays of drugs, alcohol, sex, profanity, violence, or gore.

Promoting predatory ads

You cannot casualty on vulnerable users with your ads. Basically, your ad creative tin't harass or bully anyone using Facebook's targeting mechanisms.

Not being relevant

Every single component of your advertisement needs to relate to the product or service you are selling. Also, your ad creative needs to have some relevance to the audience you lot're targeting with the ad. Finally, all details of your ad creative must be true and accurate.

Writing poorly

Facebook cares about the quality of user'south experience with its ads, which ways it doesn't want your ads to looks spammy.

This translates to grammer, punctuation, and capitalization as well. Don't use random capitalization or get out caps lock on when writing your ad copy. Don't add together extra punctuation marks like this?????!!!!!!

Don't supervene upon letters with emojis or random characters to get attention. And lastly, use a spellchecker and keep an eye on your grammer, as advertizement creatives with bad spelling and grammar will likewise not exist canonical.

Okay, if you're complying with every rule we've listed above and yous're yetsomehow violating Facebook advertisement policy, now nosotros know information technology's probably because…

5. You lot've fabricated a mistake with your landing folio

The landing page you link to is field of study to the same policies as your Facebook ads. Source: Facebook

Just as important every bit your advertizing creative itself is the landing page you're directing people to. If your landing folio violates any of the Facebook ad policies mentioned higher up, your ad doesn't stand a chance of existence approved.

Facebook's ad review team will await at a number of boosted factors specific to landing pages to make sure yours is upwards to par, too.

Here are the landing page issues that could get your advertizing rejected:

Merely first, here are the 9 Well-nigh Common Landing Folio Mistakes Marketers Make.

Ad URL doesn't match landing folio URL

Don't attempt any funny business—if you include a link in your Facebook advertizing, that link needs to route users to a landing folio with the same spider web accost.

For case, if your link says "www.cutecatpictures.com" and it takes users to "www.piratedmovies.com", Facebook's advertising review team volition non exist pleased with yous.

This also includes unintentional typos in the ad'southward URL, then double cheque your advertizement copy and your landing page to brand sure they lucifer before submitting your advertisement for review.

Landing folio lacks business details

This level of detail isn't going to cut it. Also, delight never make landing pages similar this. Source: Leadpages

To establish trust with your concern, you must include your business organization's address, phone number, email, and privacy policy on any landing pages.

If there are whatsoever legal notices or disclaimers specific to your industry that y'all're obligated to include, make certain they're on your landing page too.

Landing page is false or misleading

You lot need to be totally honest and transparent with your landing folio. You cannot include whatsoever misleading or simulated information about your products or services.

The page must also contain the product or service that the user expects based on your ad artistic. For instance, if you're advertising wheel repairs on Facebook and your landing page is selling sketchy supplements, you're going to accept a bad fourth dimension.

Landing page includes disruptive or spammy elements

Your landing page, like your advertizement creative, needs to deliver a quality experience to any Facebook users that see information technology. For that reason, malware, scripts that prevent users from leaving the page, and pop up ads are all forbidden.

There is one exception when information technology comes to popular-ups, though. You may include them as long as the user intentionally clicks a push to brand the popular upwards appear, similar with a signup grade:

Pop-ups are only allowed if users click a push to open them on purpose. Source: Andrew Hubbard

Speaking of disruptive elements, auto-playing video or audio is forbidden, every bit are automated downloads that start when your landing folio opens.

Landing page is defective, unfinished, or a digital expressionless end

Your landing page can't take bugs or announced "under construction" to Facebook. Broken links, unfinished media elements, and loading problems all fall into this category.

You also need to prove Facebook that your landing page is connected to the rest of the internet. To do so, make sure to at least include internal links to the rest of your website.

I example would be placing a standard link menu at the top or side of your landing page:

How to correctly link your landing page to the residual of your website. Source: Bing via Andrew Hubbard

Landing page doesn't look like the advertizement creative

There needs to exist some visual or textual connexion between the ad and the landing page information technology links to. It's a matter of signaling to Facebook'due south advertizing review team straight away that your landing page is continued to your advertizing creative.

This could involve using the same re-create, headline, or font from your artistic somewhere on the page. Information technology could as well mean using a like colour palette or an identical feature image.

Overall, only make sure that an average user would encounter your landing page and immediately know it's related to your Facebook ad.

Facebook ad guidelines in a nutshell

Alright, nosotros know that was a lot of information—just nosotros hope information technology helps.

Whether you like information technology or not, you accept to play by the rules when information technology comes to advertising on Facebook. A few small-scale violations could cost y'all valuable time past getting your advert rejected.

Larger violations could even get your advertizement account banned—and so better safe than sorry, right?

This guide is a good overview of Facebook'southward advertising policies in 2020, but in that location are even more nuances and details you should exist enlightened of. For those, ever refer back to Facebook.

At the stop of the day, following these guidelines will go your ads approved faster and aid you build trust with Facebook. Then study up!

Now that you're up to date with Facebook's advertisement policies, catch up with the latest Facebook News Feed algorithm changes in our hit webinar:

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Source: https://www.falcon.io/insights-hub/topics/social-media-strategy/facebook-ad-policies-for-2018-why-your-ads-arent-getting-approved/

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